This guide is a practical toolkit for sales and marketing teams – those at the sharp end of the industry who introduce residents to their new Future Homes Standard homes.
The Future Homes Standard (FHS) is part of the UK’s broader strategy to achieve net-zero emissions by 2050. It is both a mandate for housebuilders and an opportunity for architects, developers, and sales teams to reimagine how we design, market, and deliver homes fit for a sustainable future.
At its heart lies a major transition – from our dependence on fossil fuels to keep our homes warm, to the adoption of all-electric domestic heating systems instead.
Designed to meet the UK’s ambitious climate commitments, these homes promise no need for costly retrofits down the line.
About the guide
This guide is specifically aimed at the home buyer customer journey. It can be used as a template to help develop current ways of working to ones providing future customers with the experience they need to fully take advantage of the benefits of their new FHS home.
There are sections to reflect the customer journey for home buyers, along with developer case studies of best practice in sales and marketing for completed homes.
Selling a future home requires clarity, empathy, and the confidence and knowledge to inform clients, explain new household tech and shape buyer expectations.
Sales teams must become educators, capable of explaining new systems like low-temperature heating or smart time-of-use energy tariffs in everyday language. Aftercare, meanwhile, must move beyond fixing problems to becoming a proactive partner in the homeowner’s journey, offering tailored support helping householders get the best from their new low carbon home.
By aligning messaging, managing expectations, and providing clear, consistent support, teams can empower homebuyers to feel confident in their decision. Ensuring that every interaction explains and reinforces the benefits of FHS living will not only enhance the buying experience but also underscore the value of sustainable, future-ready homes. Download the full guide to find out more.